We recognise that you need to be flexible to meet changing market dynamics and tastes, and that incomes aren’t guaranteed. The consumer is at the heart of your business and it’s so important to understand your audience.

We pride ourselves on taking the same approach. We look to understand the dynamics of each business and its distribution channels. Our support for this sector goes back decades and our Relationship Directors play an active part in forging links throughout this industry, via our membership of organisations such as the British Hospitality Association.

So whether you’re seeking to develop as a brand or destination, acquire new businesses or just better manage your supply chain while maintaining a consistent level of service, we understand the challenges and have product specialists and relationship directors on hand to help you.

If you want to expand your business, we have a range of term loans and development finance to address your aspirations. Our growing network of relationship directors operate out of regional corporate banking centres, to ensure our offer matches your needs.