Workshop aims to help companies grow

Workshop aims to help companies grow

The Entrepreneurship Centre at Cambridge Judge Business School has hosted the first workshop for the CEO Growth Challenge programme, a joint project with Santander. The initiative has the ambition of boosting the performance and competitiveness of companies in the East of England with high growth potential. Twenty representatives from more than 10 companies attending the event were advised to view their business through the eyes of customers, define carefully the company's current strategic position, and focus on opportunities for growth in the short and medium term given their understanding of that current strategic situation. John Williams of Santander Breakthrough contributed to the workshop, alongside Cambridge Judge's director Christoph Loch, Entrepreneurship Centre head Stelios Kavadias, and Simon Stockley, senior faculty in management practice. Bill Higgins, Regional Director-Anglia, Santander Corporate & Commercial, said: 'We are delighted to partner with Cambridge Judge Business School and deliver this unparalleled series of workshops for CEOs and business leaders in the East of England. The region boasts some of the UK's best companies and we are focused on helping them grow and succeed both domestically and internationally.


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