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Why the UK is losing tourist money to its European rivals

Britain is increasingly losing out to other European countries as a shopping stop for tourists. A new study, published by tax-free expert Global Blue, shows that while France saw spending by international visitors climb 8% last year, the UK dropped by 35 – the first fall on record. Global Blue also notes that shoppers from Nigeria, Russia and Singapore have slashed the amount they spent in Britain's shops by 13%, 44% and 16% respectively, compared with the same period in 2014. The company's marketing manager, Kim Urbaniak, suggests that the reason for the fall could be because foreign rivals are making themselves more attractive. 'Some countries, such as France and Germany, are becoming more savvy at trying to target international buyers,' she said.

 

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