Vision of the future

By demonstrating energy and commitment, and inspiring and nurturing staff, transformational leaders not only achieve business goals, but effect lasting positive change.

In the current economic climate, with many businesses adopting a more value-based relationship with customers, business leaders are embracing a similar approach to managing people. Transformational leadership involves leading a company with vision and enthusiasm, and passing this on to staff in order to achieve specific business goals.

It is, as theorist Bernard Brass states, “a form of leadership that occurs when leaders broaden and elevate the interests of their employees, when they generate awareness and acceptance of the purposes and the mission of the group and when they stir their employees to look beyond their own self-interest for the good of the group.”

Studies have shown that transformational leadership significantly improves organisational performance, is positively linked to customer satisfaction levels, and generates higher commitment to the business from employees.

The approach involves:

  • Articulating a compelling vision for the future
  • Specifying the importance of having a strong sense of purpose and a collective mission
  • Talking optimistically with confidence that goals will be achieved
  • Engendering the trust and respect of followers by doing the right thing
  • Talking about important values and beliefs
  • Considering the moral and ethical consequences of decisions
  • Seeking different perspectives to solving problems
  • Taking into account each employee’s different needs, abilities and aspirations
  • Being compassionate, appreciative and responsive to employees and celebrating their achievements

Other Articles

When you’re an established business, recruiting top talent in all the areas you need can seem like a never-ending challenge.


If you’re a start-up or small business, how can you put together an attractive employee package to appeal to top talent – graduate and…


Mexico is predicted to become one of the world’s top 10 economies in the next 10 or 20 years.

Stop fraud

More than one million incidents of financial fraud occurred in the first six months of 2016, according to official figures released by…

Santander’s Head of SME International Mark Collings discusses why exporting to new global markets may provide businesses with new and…

Where Next?

Focus On

Making it in china

John Carroll - Helping businesses achieve International success. Head of Product Management & International Business, Santander UK