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UK consumers want more mobile purchasing options, survey says

mobile phone

A recent survey found that 47% of mobile users in the UK would like to use their mobile phone more to pay for physical or quasi-physical goods and services. The research was conducted by Oxygen8, a provider of integrated mobile products that enable brands to communicate with customers and receive payments. According to the study of over 1,000 UK mobile users, males are more likely to conduct payments on their mobile device, such as paying bills (15%), ordering groceries via an app (11%), and transferring funds (13%). Females are more likely to purchase items on eBay (27%) or buy clothes via an app (11%). The survey found that the most popular service was purchasing an item on eBay, with 26% of respondents doing so, while 14% have used their mobiles to pay bills.

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