Sales & Marketing

UK ad market grows at fastest rate since 2010

People at computer

The Advertising Association reported that the UK advertising market last year expanded at its highest pace since 2010, as marketers increased spending across most media apart from print. Total advertising spending rose 5.8% to £18.6bn, according to figures compiled with Ware, an advertising research body. The fastest growth was in online, which increased 15% to £7.19bn. Mobile advertising grew 59% to £1.62bn. TV ad spending rose 5.4% to £4.46m. However, advertisers cut spending on national newspapers by 4.7% to £1.37bn. Magazine ad spending was down 4.3% to £993m. Outdoor advertising rose 3% to more than £1bn for the first time. The Advertising Association forecast that total ad spending would grow 5.8% this year and 5.4% in 2016 to more than £20bn.


Note: News bulletin content has been provided by a third-party and is not the opinion of Santander.

Other Articles

Women in Business with Cause4

Santander announces breakthrough women in business mentoring programme in association with Cause4 .

When you’re an established business, recruiting top talent in all the areas you need can seem like a never-ending challenge.


If you’re a start-up or small business, how can you put together an attractive employee package to appeal to top talent – graduate and…

Stop fraud

More than one million incidents of financial fraud occurred in the first six months of 2016, according to official figures released by…

Santander’s Head of SME International Mark Collings discusses why exporting to new global markets may provide businesses with new and…

Where Next?