Spring is in the air with continued strong sales for online shopping
Latest figures from the IMRG Capgemini eRetail Sales Index show that the strong sales experienced at the start of the year have continued, with online sales in February recording an 18% annual growth, representing £8.9bn spent. While the increase was building on a disappointing February in 2015, the results still reveal an impressive performance, recording the highest year-on-year increase announced since June 2015. Much of the growth seen in February was driven by an especially strong month for online clothing sales, which saw a significant year-on-year spike of 22%. The clothing sub-sectors enjoyed an equally solid result, with sales of menswear and accessories increasing 31% and 35% respectively. But sales of electrical items were disappointing in February. Online sales dropped 17% month-on-month and recorded an annual increase of just 6%.
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