Social media should be integrated into your business’s long-term marketing strategy. Executed well, social media offers the ideal platform to communicate directly with customers, reach new audiences, develop relationships and bring your brand’s personality to life online.
The following tips could help maximise your social media return so that the time you dedicate to your social media strategy sees tangible results:
- Agree a clear set of aims and think about how you will measure your success – for example, increase in followers, traffic to your website and improvements in your brand profile.
- Be consistent in both your tone of voice and your brand across all social media channels.
- Use the same name for all your accounts so you’re easy to find.
- Choose one or two channels to begin with so you can road test your content and tone.
- Post on a regular basis – there’s nothing worse than a flurry of social posts followed by tumbleweeds of inactivity.
- Take the opportunity to reference your other social media accounts – so link to your Facebook page on your Twitter feed, and include your LinkedIn details on Facebook.
- Keep control of your Twitter searches and track activity in real time using a tool like Tweetdeck.
- Keep an eye out for future platforms like Tumblr and AboutMe so you’re ready to get on board when the time is right.
- Social media is 24/7. Think about the best time to post your content to reach your audience and how you’ll manage responding to queries outside office hours.
Social media should be integrated into your marketing strategy. Every post, pin, update, image and comment reflects your company.
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