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Social media engagement: Instagram leads for best-in-class B2B companies

Interaction with Laptop - LinkedIn is the real hub for B2B followers - SantanderCB

A report has concluded that when it comes to building a social media following, LinkedIn is the real hub for B2B followers, though Instagram leads the pack with the most actual social engagement across all industries in the survey. While computer hardware brands do very well on Facebook, with 1.2m page likes that are greater than that of brands in all other B2B industries, the report suggests that financial services brands should bank more on Pinterest, as brands are 'pinning' their way to greater engagement. On Pinterest, commercial banking brands far out-engage other sub-sectors in the industry. LinkedIn was found to be a leader in the aerospace and defence sectors, with 142,000 followers against just 53,000 on Twitter and 77,000 on Facebook.

 

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