Smartphone boom increases appetite for apps

Revenues generated by the growing number of UK app downloads have soared by almost a third in the past year as the boom in smartphones has led to huge demand for entertainment and news on the move. According to research by App Annie, the number of downloads in the UK grew 5% in 2014 but revenues generated rose about 30% as the app market reached maturity in Britain. 'Media apps do particularly well in the UK as well as apps that help stream video, TV and music,' explained Olivier Bernard, European vice-president of App Annie. 'But there are starting to be more retailers using their apps well, such as Just Eat, Tesco and Adidas.' The UK is the largest app-development market in Europe by revenues ahead of Germany and France; the industry employs about 110,000 people in Britain, and there are 61,100 developers producing apps for Apple alone. Many are working from home – a fifth of UK app developers are under 25 and about 4,000 developers are still at school, according to Vision Mobile.


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