Management & Strategy

Sky to add mobile phones to service after deal with O2 owner Telefonica

Sky will offer mobile phone services after a deal with O2 owner Telefonica. The wholesale partnership with O2 will enable Sky to add voice and data services to its television, broadband and fixed-line telephone services, thereby creating a quad-play offering. The tie-up with Sky could help to win regulatory approval for a prospective merger between O2 and Three. James Barford from Enders Analysis said the deal was a defensive move by Sky in case demand for quad-play grows. The deal with O2 will not affect Sky's existing tie-up with Vodafone.


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