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Shunning tech could damage your business

A failure to embrace technology is stunting the growth of SMEs and contributing to their failure, according to Chris Rothwell, partner development group manager for Microsoft, speaking at Santander's Breakthrough Box last week. 'Even if your business doesn't use tech, your customers do. The vast majority of reviews are posted online and those sites are great sources of feedback, and a key to improvement,' he said. 'Threads on secure instant messaging services like Yammer allow the exchange of ideas to flow faster and easier. Large companies like British Airways are also recognising social media's potential to create a flatter structure, with cabin crew able to give feedback and recommendations to executives from the frontline.'

 

 

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