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Shoppers warm to better weather

Food and Beverage

Analysis of high street retailers over the past week has revealed how sales of everyday household goods, including food and drink, act as a barometer for the weather, with the appearance of sunshine causing lighter food items such as salad chicken and prosecco to be favoured over heavier offerings such as roast beef and red wine. Asda said salad sales had almost doubled as people chose to eat healthily in the heat, while the number of coleslaw pots sold by Morrisons tripled. One retailer revealed that in the summer sales of hot meals declined by £70,000 each day the temperature rose one degree above 20C, while Waitrose said that at 28C customers switch from ice creams to ice lollies and from fizzy drinks to mineral water. Meanwhile Superdrug said sales of sun care products rose 75% this week, garden furniture was up 110% at Tesco, and sales of barbecues rose 165% at B&Q.

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