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Seven essential twitter management tools

Like it or loath it, Twitter is here to stay and businesses are benefiting from its ability to deliver traffic on tap. However, brand owners should tread carefully and handle social media campaigns with kid gloves.

If Twitter fits in with your business marketing model, there are a great number of management tools that can help you get the biggest bang for your buck: they can create efficiencies and help you target potential customers more directly. Read on to find out about seven of the best.

Tweet Adder

Tweet Adder is a great tool for building a following on Twitter from a standing start by automating many of the tasks that soak up your time. Once you have input certain criteria, it will find and follow new followers, and ‘unfollow’ those who don’t follow you back after a specified period of time.
Combined with a regular stream of engaging content and interactions with new followers, Tweet Adder is a simple way to create a targeted and engaged audience quickly. The basic package is free, while upgrades are charged. 

Buffer

The problem with Twitter is that it can be tempting to post several updates in one go. You might do this while you are surfing the net or have some time on your hands, but then other tasks take over and your page could be barren until the next time you log on. The beauty of Buffer is that it allows you to schedule the timing of your tweets so they are spread consistently throughout the day – even if you’re nowhere near a computer or phone.

HootSuite

This wildly popular Twitter management tool allows you to organise several profiles at once, as well as study your response rates and the clicks on links that you post. It’s a great way to monitor your Twitter ‘authority’ and the basic package is free.

Social Oomph

Here’s another free tool for Twitter aficionados, which allows you to extend your Twitter profile, schedule tweets and track keywords. Paid-for services let you tweet via email, and automatically send direct messages to new followers, among many other useful services.

ManageFlitter 

ManageFlitter has a silly name but it offers a great set of options to help grow your business on Twitter, including tools for biography searches, sorting followers, discovering accounts of prospective sales leads, and tracking who has ‘unfollowed’ you. It also offers analytics so you can track keyword mentions and plenty more besides.

Tweet Level

Tweet Level has been developed with marketing and PR in mind. It can help you calculate who on Twitter (including yourself) has the largest share of voice on a given subject and ranks in the top 100, according to what it sees as their share of voice.

TweetDeck 

The mother of all Twitter tools, TweetDeck is a desktop management software package that allows heavy-duty Twitter users to organise their activity. In a similar way to HootSuite, users can compartmentalise tweets. It also allows users to send longer messages on Twitter, by providing a link to a page that continues the tweet beyond its regulation 140 characters.

These management tools represent just a fraction of all the services that have been developed to empower Twitter users. The best advice is to research as many tools as possible, and to find those which are most in tune with your specific business goals.

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John Carroll - Helping businesses achieve International success. Head of Product Management & International Business, Santander UK

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