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Science of sleep revives bedmakers

sofa

With house sales slowly recovering, Britain's bedmakers are beginning to prosper again after six years of gloom. The sector finally returned to growth last year but has shrunk by 40% since the 2008 financial crisis. To restore their fortunes, bedmakers are focusing on innovation and design after years of job cuts and factory closures. However they face a big challenge. As Steve Freeman, managing director of Silentnight, noted, people are less likely to change their bed than their car or sofa. 'You can't show it off to your neighbours,' he joked. The industry is therefore highlighting the 'science of sleep' as more evidence points to its contribution to health. Freeman said wearable technologies developed by Apple to monitor sleep could soon be built into beds. Britain's biggest bed and mattress maker has also launched its first collaboration with a fashion designer, introducing retro designs in bolder colours and patterns by Wayne Hemingway. A collection aimed at ageing baby boomers has also been developed with the National Trust.

 

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