Santander: Finding export opportunities for Brand Britain
Santander's head of international, John Carroll, is interviewed by PoliticsHome's Central Lobby about how the public and private sector can foster more export opportunities for UK firms.
Carroll discusses the key findings from Santander's recent report, 'Boosting exports: helping UK businesses expand overseas'. Online research was the main channel for SME's seeking information on an overseas market.
Carroll says there is scope to increase the links between SMEs and international students. Santander has launched a pilot programme with Edinburgh Business School, which will see students of the Masters in International Business in Emerging Markets having access to Santander's Trade Portal.
He says the Government's goal of helping businesses export £1trn of goods and services by 2020 is a challenging but aspirational target. Carroll also cites the Exporting is GREAT campaign as a successful example of how the Government can use its overseas connections to raise awareness of British products.
Note: News bulletin content has been provided by a third-party and is not the opinion of Santander.
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