Santander banks on youth to deliver digital dividends

Students, Santander Banks on Youth to Deliver Digital Dividends - SantanderCB

Santander is running a competition asking students and recent graduates to help it crack some of the financial sector's biggest digital challenges. Baroness Vadera, Santander's UK chairman, has told Times Higher Education that the competition amounts to recognition that young people are often better at technology than their older peers. 'If you're inside a big organisation, you are all talking to each other, then you start to think in the same way, so I think it's fantastic to have external input,' she said. The Big Ideas competition invites students to tackle challenges including semantic search, allowing bank staff to access customer information more quickly; digital authentication, ensuring online transactions are secure; and the incorporation of virtual reality into financial services. Since the competition was launched last year, 13 entries have been shortlisted. Prizes of up to £5,000 are on offer for the best ideas, with Santander also looking to help entrants develop proposals into solutions that could be commercialised.


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