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Preparing for the export challenge

Euros - Start small was the main piece of advice - SantanderCB

'Start small' was the main piece of advice given on preparing for export at the Santander Breakthrough Box Live event in London last week. An audience of business owners attended to get practical insight into how to take their growing ventures into international markets, and the message was clear: 'Export is a journey, so test your strategy first.' Peter Grainger, founder of CafePod, admitted he had learned his lessons the hard way. 'We've been through a lot of pain to get here,' he said. 'We agreed to deals without the right structures in place and came up against problems.' But his business, which makes fresh coffee capsules, now exports to eight markets outside the UK. John Carroll, head of international at Santander, explains in an accompanying interview that UK businesses from a wide variety of sectors have great potential to sell their products and services to foreign markets. In terms of growth potential, he advises that emerging economies like China, India, the UAE and Mexico 'should not be overlooked' by UK exporters, despite the sense of 'unknown' associated with such markets.

 

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