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Online sales slow in January

Online sales grew far slower than expected in January, up just 7% year-on-year, well below the 12% forecast by IMRG and Capgemini, amid suggestions that the hangover from Black Friday's discounting frenzy in late November is still impacting on trading. A string of retailers have already warned a surge in demand on Black Friday caused a disruption in sales patterns. IMRG and Capgemini said big ticket items such as electricals and home and garden were feeling the biggest impact, with sales down 9% in January. By contrast, online sales of accessories rose 40% and clothing was 14% higher.

 

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