'Old ways still best for finding business'

A survey has found that almost three quarters of the UK's SMEs say face-to-face marketing wins new business, making it the most popular promotional channel. The study into Britain's most popular marketing tactics, conducted by Display Wizard, suggested that an old-fashioned one-to-one tends to beat new age marketing platforms. A total of 10,000 business owners were asked which promotional channels win them business, and 71% of all respondents revealed that face-to-face marketing makes them money. Online marketing came a close second, bringing in 67% of the overall SME vote; and event marketing is fast becoming one of Britain's favourite promotional channels, with 38% of business owners – especially women – saying it wins them business. The research follows the Santander Corporate and Commercial 2015 Business Growth survey, which showed UK SMEs were looking forward to a 37% increase in turnover during the next five years.

 

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