Hospitality & Leisure

North East enjoys tourism boom

Tourists, North East enjoys tourism boom - SantanderCB

A three-year project to grow tourism across England has yielded a significant economic impact for the North East, generating £109m worth of additional spend and supporting 2,043 jobs. Undertaken by destination marketing organisations NewcastleGateshead Initiative, Northumberland Tourism and Visit County Durham, a series of domestic marketing campaigns between 2012 and 2015 were launched to inspire UK residents to take more holidays in the North East. Part of the VisitEngland-led Growing Tourism Locally project, funded by the Regional Growth Fund, activity included advertising in national and regional print publications, broadcast media, digital media and outdoor advertising. Jude Leitch, director of Northumberland Tourism, said: 'It's wonderful to see how much new tourism spend we managed to generate and how many additional people have benefited from jobs in tourism as a result. We are still reaping the rewards with a 4.6% increase in visitors to Northumberland during 2014 and growth expected to continue in future.'


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