Bulletin

North East enjoys tourism boom

Tourists, North East enjoys tourism boom - SantanderCB

A three-year project to grow tourism across England has yielded a significant economic impact for the North East, generating £109m worth of additional spend and supporting 2,043 jobs. Undertaken by destination marketing organisations NewcastleGateshead Initiative, Northumberland Tourism and Visit County Durham, a series of domestic marketing campaigns between 2012 and 2015 were launched to inspire UK residents to take more holidays in the North East. Part of the VisitEngland-led Growing Tourism Locally project, funded by the Regional Growth Fund, activity included advertising in national and regional print publications, broadcast media, digital media and outdoor advertising. Jude Leitch, director of Northumberland Tourism, said: 'It's wonderful to see how much new tourism spend we managed to generate and how many additional people have benefited from jobs in tourism as a result. We are still reaping the rewards with a 4.6% increase in visitors to Northumberland during 2014 and growth expected to continue in future.'

 

Note: News bulletin content has been provided by a third-party and is not the opinion of Santander

Other Articles

This International Women’s Day, our analysis reveals a continuing untapped potential and huge opportunity when it comes to women in…

London

London-based ACT Clean has secured private investor backing for a £10.2 million management buyout.

Bulletin
Spain

Santander takes 12 UK food and drink manufacturers to Spain on one of our successful trade missions. Adam Payne in the international team…

London

London-based ACT Clean has secured private investor backing for a £10.2 million management buyout.

Bulletin

This International Women’s Day, our analysis reveals a continuing untapped potential and huge opportunity when it comes to women in…

Getting a taste for Spain!

Santander takes 12 UK food and drink manufacturers to Spain on one of our Trade Missions. Alicia Ferrero Vega in the International team…

Bulletin

Where Next?