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Microsoft boss in SME pledge

Support for small businesses

A senior Microsoft executive has pledged that the organisation's commitment to small businesses is 'for the long haul'. Clare Barclay, general manager for UK small and medium solutions and partners at Microsoft, said she is 'passionate' about demystifying technology and how it can transform a small company in terms of new customers and efficiency. Microsoft has forged relationships with many local enterprise partnerships as a means to drive its penetration in local business communities. With Greater Manchester's Business Growth Hub, it has helped launch a digital TV platform to support businesses seeking to make the most of online growth opportunities. The digital TV channel provides free advice to firms in the region and explains the benefits of some of Microsoft's products to them. Barclay explained: 'Technology is simply a huge enabler for small businesses – it can transform the size of your customer base. It's a big leveller in terms of allowing a company to access a huge market through the web.

 

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