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London's creative firms provide more jobs than financial services sector

London's creative industries provide almost 800,000 jobs - more than the financial services sector - and boost the economy by £35bn. The findings from GLA Economics, the Greater London Authority's economic research unit, show that creative industries, such as advertising, architecture, IT and publishing, now make up 16.3% of total jobs in London. The industry is growing at a rapid rate. In 2014, there were 795,800 jobs in the creative economy, an increase of 106,300 or 15.4% since 2011. In comparison, last week's data from TheCityUK showed that a record 729,000 people were employed in financial and professional services in London at the end of June this year, a 2.2% increase on 2014. Nearly a quarter of creative jobs in the capital are in IT, software and computer services, followed by film, TV, video, radio and photography, which make up 16.5%. Advertising and marketing account for 14.4%.

 

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