Jamal Edwards Lights the Way for Entrepreneurial Young Londoners

Jamal Edwards, MBE, helps social mobility charity to award grants to young Londoners seeking to develop personal attributes and strengthen links within their community.

Mayor’s Fund for London and the Santander Foundation help provide skills and opportunities for young Londoners from disadvantaged areas of the city to get a job and escape the threat of poverty

SBTV Founder and City Pitch Ambassador Jamal Edwards, MBE, sits on the panel to help award grants

£12,000 funding pot available for five pitching groups

500 young people supported on 40 community projects with the help of 125 Santander volunteers over two years

Founder and CEO of SBTV, Jamal Edwards, MBE, helps social mobility charity, Mayor’s Fund for London, in partnership with the Santander Foundation, to award grants to young Londoners seeking to develop personal attributes and strengthen links within their community.

City Pitch is a joint initiative between the Mayor’s Fund for London and the Santander Foundation. Fifty young Londoners from schools and youth clubs across the city came to City Hall’s Chamber to pitch for funding just hours after Mayor of London Boris Johnson had been in the Mayor’s Question Time hotseat.

Boris Johnson, Mayor of London and Patron of the charity, said: “The Mayor's Fund for London City Pitch demonstrates the pride young Londoners have in their city and it is inspiring to see how passionate they are about making a positive difference to life in the capital. Not only is this a great way to raise funds for worthwhile community projects, it is a brilliant chance for young people to learn new skills by coming up with creative ideas, building the confidence to pitch them and spearheading a project in their local area.”

Five teams made up of 10-18 year-olds presented their community projects to a panel of five eminent judges and an audience of 100 people. Complete with business plans, budgets and time schedules, the youngsters were competing to try and win up to £3,000 of funding each.

The event marks the end of a two-year initiative with the Santander Foundation that has injected £200,000 into helping more than 500 young Londoners from disadvantaged areas of London implement community projects, boosting aspiration, awareness and their access routes to the world of work.

Pioneer Jamal Edwards, who works to unearth and champion emerging talent, said:  “I visited the Eco and Memorial garden which Acton High won funding for – and the work the Mayor’s Fund is doing to support these youngsters and their community projects is brilliant. I was able to give the groups a few hints. Like any entrepreneur, I’ve made mistakes but I’ve always tried to learn from them. They’ve made me who I am today. By sharing my experiences with these young entrepreneurs, I think it helps them have the confidence and self-belief to build their own businesses in the future."

Levi Roots, who was a mentor at the event in September and recently announced that he would be opening a restaurant in Stratford, said: “The Mayor’s Fund for London is going a long way to help young Londoners access everything our great capital has to offer. City Pitch provides a great opportunity for our most important generation to act upon the aspiration they have to make a difference.”

Andy Ayliffe, Senior Manager at Santander said: “The Santander Foundation makes hundreds of donations every year to good causes throughout the UK. We have been delighted to work with the Mayor’s Fund for London to invest in young Londoners and ensure their great ideas get off the ground and make a real difference to local communities.”

Editor Notes:

Running Order
16.30   Introductions   In conversation with Jamal Edwards, MBE
16.50   Showcase 1      Acton High Secondary School: Eco-Warriors
16.55   Pitch I              Kingsmead School: Educational Drama & Forum Theatre Project
17.05   Pitch II             Community Links Youth Group: Armour Up to Employment
17.15   Showcase II      Manorfield Primary School: Multicultural Music Project 
17.20   Pitch III            Jo Richardson Community School: Employment Growth Project
17.30   Panel Decides   Audience Interval
18.05 The Final Say       Panel feedback & grant giving ceremony

Judging Panel:
•         Nicola Brentnall, MVO – Director, The Queen’s Trust
•         Sara Cerrell - Founder and Principal of Global Change Network
•         Kim Chaplain – Chair of the Panel
•         Andy Ayliffe, Senior Manager, Santander
•         Jamal Edwards, MBE – Founder SBTV
•         Alisa Swidler – Trustee

Groups pitching for £3,000
•         Community Links - East London – Newham, Barking & Dag and Greenwich
•         Jo Richardson Community School - Barking & Dagenham
•         Kingsmead School – Enfield
Community Links and Hackney CVS are youth led organisations that are part of Talent Match London partnerships.

Talent Match London is a partnership of organisations testing innovative youth-led solutions to unemployment and sharing learning for social impact. It is part of the Big Lottery Fund’s £100m, nationwide Talent Match programme which is focusing on 21 youth unemployment hotspots across the country.

Showcase schools returning to pitch for £500
•         Acton High School - Ealing
•         Manorfield Primary School - Tower Hamlets

The Mayor’s Fund for London exists to give young Londoners the skills and opportunities to get a decent job, escape the threat of poverty and play a full part in London’s future as the greatest city on Earth. Our work focuses on three priorities:

1. Health & Wellbeing: helping young Londoners to be engaged, healthy and motivated to learn
2. Skills: extra support for core skills which employers say are absolutely essential, particularly numeracy and literacy
3. Employment: supporting employers to create decent and sustainable career prospects for young Londoners

Our work reaches every London borough. Hungry children in 27 breakfast clubs start the day fit and ready to engage thanks to our intervention, both in and out of term time. Our literacy and numeracy projects are helping 9,000 young Londoners improve their reading and maths. The next 12 months will see us find more than 500 decent jobs and opportunities for unemployed young Londoners.

Over the next three years, our programmes are on track to reach more than 50,000 more young Londoners in many of the Capital’s most disadvantaged communities.

mayorsfundforlondon.org.uk | @MayorsFund #CityPitch | Registered charity no. 1124833

The Santander Foundation provides grants to UK registered charities that help disadvantaged people in communities where Santander has a presence. The Community Plus fund provides donations of up to £5,000 to small, local charities nominated by customers, staff and the charities themselves. The Central Grants programme has grants of up to £10,000 available for education, training and financial capability projects. In 2014, £5 million was donated by the Santander Foundation to charities across the UK.

Santander UK is a financial services provider in the UK that offers a wide range of personal and commercial financial products and services. It has brought real competition to the UK, through its 1|2|3 products for retail customers and relationship banking model for UK SMEs.
As at 30 June 2015, Santander UK was the most switched to bank, attracting 1 in 4 new retail customers. The bank serves more than 14 million active customers with c. 20,000 employees and operates through 900 branches and 68 regional Corporate Business Centres. Santander
UK is subject to the full supervision of the Financial Conduct Authority (FCA) and Prudential
Regulation Authority (PRA) in the UK. Santander UK plc customers are protected by the
Financial Services Compensation Scheme (FSCS) in the UK.

santanderfoundation.org.uk | Registered Charity number 2509711

London Youth is a network of community youth organisations working across the capital. We deliver programmes with and through this network in every London borough and out of town at our two outdoor centres, creating pathways for young people to learn in a range of settings through sports development, social action, outdoor education, inclusion and employability. Our mission is to support and challenge young people to become the best they can be. Full details of London Youth's work can be found online: www.londonyouth.org / @LondonYouth / www.facebook.com/LondonYouth 

Thank you to Santander volunteers and Levi Roots for supporting young Londoners on their path to employment, and thank you to all of our panel members over the past two years.

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