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'Don't underestimate power of the British brand'

British

Speaking ahead of the Santander SME Breakthrough Summit, entrepreneur Myleene Klass has urged businesses to embrace exporting to capitalise on the reputation of British brands. Ms Klass launched the children's clothing brand BabyK, in conjunction with Mothercare, seven years ago, and it has since expanded to more than 32 countries, including the United Arab Emirates, Russia and Australia. Ms Klass says that operating in various foreign territories has helped her develop a sense of the importance of how demands differ across markets. According to figures from HM Revenue and Customs, the year to December saw export values fall for businesses in all UK regions except the North East, South West and West Midlands. Ms Klass said small businesses must be able to access the right people and the right information to expand globally, as a wider range of people look to set up their own ventures. Research from Santander found 6% of business owners aim to trade internationally, up from 3% the previous year. However, the survey also found 22% of businesses looking to expand globally do not have a website, while 57% do not have the ability to take online payments. The bank is launching a package of advice and support for small businesses looking to grow internationally. It aims to help 5,000 more businesses to enter international markets in 2015.

 

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