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Disruptive innovation

Want to be more innovative in business? A new book, The Innovator’s DNA, by Jeffrey Dyer, Hal Gregersen and Clay Christensen, shows that by thinking ‘disruptively’ anyone can learn how to generate great ideas.

Disruptive innovation is a dynamic way of thinking, which results in radical, industry-shifting ideas. The Innovator’s DNA identifies five capabilities of the best innovators that can help build innovation skills throughout your organisation.

Ask questions

The founders of PayPal started by asking, “how can we attach money to an email?”

Observe

Howard Shultz, founder of Starbucks, went to Italy, enjoyed hanging out in espresso bars, and the rest is history…

Network

Mike Lazaridis, of Research in Motion, makers of Blackberry, spoke with someone about wireless networking in vending machines, and realised similar technology could work in a handheld device.

Experiment

In his youth, Michael Dell enjoyed taking computers apart, then he came up with an idea of how he could build them better, and cheaper.

Associative thinking

Bringing together all of the above, so you can associate original ideas with groundbreaking business innovations.

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John Carroll - Helping businesses achieve International success. Head of Product Management & International Business, Santander UK

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