Bulletin

Cider sales figures soar to £911m

Paper figures - Cider sales increase - SantanderCB

According to official figures published yesterday, £911m worth of cider, perry and mead produced by UK manufacturers was sold in 2014, up from £812m the year before. The ONS said the figures 'may have been buoyed by the recent popularity of alternative fruit ciders', with big producers now offering a range of flavours from cherry to passion fruit. Chris Wisson, senior drinks analyst at market research firm Mintel, said fruit ciders were selling well compared with staple brands made from apple. Ed Bedington, editor of pub trade magazine the Morning Advertiser, said cider brands were spending millions of pounds on marketing blitzes to get a foothold in the market. 'The increased interest in the category is clear by the brand activity in the sector, which last year saw 92 new cider products launched,' he said.

 

Note: News bulletin content has been provided by a third-party and is not the opinion of Santander.

 

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