Campaign targets small businesses wary of digital age
A new initiative hopes to pull Britain's small businesses out of the digital dark age by providing hands-on training to all those yet to launch a website or trade online. The Do It Digital campaign was created at the end of last year by Michelle Ovens, the woman behind the fast-growing Small Business Saturday phenomenon. Do It Digital has created an online platform listing all the digital tools that are available for small firms under easy-to-understand categories. Ovens said that hundreds of resources will be accessible through the initiative by the end of this week, and the #DoItDigital hashtag and Twitter handle have already had 14.8m views over the last two months.
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