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Businesses switched on to TV advertising

Group M, WPP's media investment division, predicts that the amount British advertisers spend on TV spots in the UK will surge 9% this year to £4.2bn. The figures bode well for big broadcasters such as ITV, Channel 4 and Sky, and come despite the fact that the total time people spend watching the medium has declined slightly since 2013. Radio and outdoor spends are also expected to increase this year, though a further slide is expected for newspaper and magazine ads. TV advertising is growing almost as fast as online advertising, which is forecast to rise almost 11% to £8bn. Brian Jacobs, a consultant, said: 'There's a common misconception that TV is dead. The fact of the matter is that TV is being consumed in all sorts of different ways and the medium as a whole is in rude health.'

 

 

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