Food & Drink

Budge Brands Acquires Birmingham Distribution Centre Following £1 Million in Funding from Santander

Solihull-based Budge Brands Ltd is to open a new 73,000 sq ft distribution centre, following £1 million in funding from Santander Corporate & Commercial.

Solihull-based Budge Brands Ltd, the brand owner of Premier Estates Wine, House of Premier Vodka and World Traveller Wines, is to open a new 73,000 sq ft distribution centre near the centre of Birmingham following £1 million in funding from Santander Corporate & Commercial. The move is in response to a significant increase in demand from the firm’s clients, which include Booker, Costcutter, Landmark, Blakemore, P&H, NISA, Home Bargains, B&M Stores and Marstons Plc.

Established in 2005, Budge Brands has continued to grow by successfully importing from across Europe and wholesaling into the UK. The firm saw a 7% increase in turnover and a 67% growth in net profit as of the last financial year. To capitalise on its growth momentum, Budge Brands rolled out its first UK advertising campaign earlier this year and this has resulted in further demand and strong growth – the firm is forecasting a significant increase in turnover for the next financial year. The tongue-in-cheek ad created by Saatchi Masius has featured over 20 million times online with over 2.5 million views on Facebook, 2.5 million views by video-on-demand and over 300,000 views on YouTube.

Budge Brands has benefitted from strong support from Santander Corporate & Commercial: along with the funding to support the new Birmingham depot, the firm attended the bank’s London Breakthrough Moments Box last November, which resulted in an introduction to the advertising agency Saatchi Masius. Budge Brands has also taken part in a US business breakthrough roundtable with a view to joining the next Santander US Trade Mission.

Budge Dhariwal, Managing Director of Budge Brands Ltd, said: “The demand for Premier Estates Wine has increased enormously over the past 18 months and we have purchased these new premises in Birmingham to ensure that we can cater for demand moving forward for all our brands and products. The support from Santander Corporate & Commercial has been nothing short of exceptional, and I look forward to working with the team at the bank to help take this business to even greater heights of success.”

Andrew Bullock, Relationship Director, Santander Corporate & Commercial, said: “The team at Budge Brands has worked hard to develop a market-leading proposition and I’m delighted that Santander Corporate & Commercial has been able to play a part in that success. The firm has benefitted from a range of our services, such as the Breakthrough networking event and trade missions, and I’m sure will continue to grow both in the UK and, excitingly, abroad.”


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The information contained in this press release is intended solely for journalists and should not be used by consumers to make financial decisions.

Notes to editors

For Budge Brands Ltd media enquiries, please contact Amanvir Dhariwal on amanvir@budgebrands.co.uk / 0121 707 9994

For Santander media enquiries

Andy Smith  020 7756 4212  Mobile: 07824 473 338
Bijal Tanna  020 7756 4189  Mobile: 07860 259 217

The press office operates from 8.00am to 6.00pm. Outside of these hours please call 0800 5877708.

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