Britain overtakes Germany in entertainment stakes

Britain overtakes Germany in entertainment stakes

Britain is set to overtake Germany as the largest market for media and entertainment for the first time, according to a report by PwC, and will continue to outpace growth on the Continent for years to come.

By 2020 UK entertainment and media is set to be worth £68.2bn compared with £61.3bn in Germany as the UK's radio, advertising, book and magazine publishing, video and cinema attendance all outpace the equivalent sectors in Europe's most populous nation.

Phil Stokes, PwC's head of entertainment and media, said:

"The E&M market in Germany will grow by almost £5bn over the next five years but the UK's growth over the same period will outstrip it, generating an extra £9.4bn in the UK."

Note: News bulletin content has been provided by a third-party and is not the opinion of Santander.

Other Articles

When you’re an established business, recruiting top talent in all the areas you need can seem like a never-ending challenge.


If you’re a start-up or small business, how can you put together an attractive employee package to appeal to top talent – graduate and…


Mexico is predicted to become one of the world’s top 10 economies in the next 10 or 20 years.

Stop fraud

More than one million incidents of financial fraud occurred in the first six months of 2016, according to official figures released by…

Santander’s Head of SME International Mark Collings discusses why exporting to new global markets may provide businesses with new and…

Where Next?