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Black Friday shopping eclipses its manic rival

Black Friday has been confirmed as the biggest online shopping day of the year in the UK for the first time, ensuring that the US shopping event is here to stay. Consumers spent £666m online on Manic Monday, less than expected, while Black Friday generated sales of £810m according to IMRG and Experian. Online traffic to UK retail sites grew by a staggering 60% on Black Friday. But Giles Longhurst, general manager of consumer insight at Experian, said some shoppers would leave spending later than ever this year. He said: 'It remains to be seen if consumer confidence in online orders will extend to Monday December 15, but it is possible that next day delivery and click-and-collect services combined with discounting will cause a spike in purchases as shoppers leave it later still.'

 

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