Sales & Marketing

Alibaba sets out plans to build global small business platform

Jack Ma, founder of Alibaba, plans to boost its customer base more than six fold to 2bn people by expanding its ecommerce platform to small businesses around the world. Ma told participants at the World Economic Forum in Davos on Friday that he would like to see Alibaba exceed Walmart's annual sales of $470bn within the next decade. His plan involves Alibaba moving well beyond China, which accounts for most of the 300m customers and 10m small firms that use its platforms. Ma explained: 'My vision is, if we can help a small business in Norway sell things to Argentina, and Argentina consumers can buy things online from Switzerland, we can build up an e-WTO.' Ma thinks it could take between five and eight years to persuade the Chinese government to adjust trade and currency rules and to establish the ecommerce platform fully.


Note: News bulletin content has been provided by a third-party and is not the opinion of Santander.

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