Exporting effectively and efficiently
So how do businesses give themselves the best chance of success when entering new markets? Certainly, working in collaboration with a trusted partner with a deep knowledge of the local market can be of huge value in tackling unfamiliar territories – establishing contacts and helping exporters deal with a host of bureaucratic issues ranging from tariffs to intellectual property protection. But making the right decision about the most suitable route to market is also crucial. In many growing markets, especially in advanced manufacturing, this may require a joint-venture with a local company so well directed introductions will be crucial. On the other hand for other sectors, we also believe ecommerce has an increasingly important role to play in helping first-time as well as existing exporters reach new customers in a way that does not require them to make the commitment of creating a physical presence in their target market. Our latest figures show that a third (33%) of businesses already use ecommerce as part of their international trading strategy. But there is considerable scope for this proportion to grow. The key is to match growing demand in these markets with your targeted supply, and choose the export path with trusted advisors which will most help your business grow.