British businesses’ export ambitions nurtured in China

Identifying the markets where their products or services might be an ideal fit can be a major challenge for UK businesses looking to expand internationally.

But one of the biggest and most exciting export opportunities facing British firms at the moment lies in China’s mother and baby market – a fast-growing sector of the country’s economy that was valued in excess of £239 billion in 2018.

Mother and baby

In recent years, we have seen a significantly greater willingness on the part of Chinese consumers to pay more for premium products in segments such as maternity and childcare. Coupled with a strong increase in the birth rate, this has created great prospects for UK businesses which are seeking to expand into potentially lucrative overseas territories.

As part of our deep, holistic and tailored approach to supporting British exporters, we recently led a delegation on a mission to the prestigious Children Maternity Baby Expo (CMBE) trade fair in Shanghai – reputedly the largest event of its kind in the world.

The visit was organised in collaboration with two of our key partners: the Department for International Trade and the China-Britain Business Council (CBBC). In the wake of this highly successful visit, we’ve teamed up with the CBBC to produce a comprehensive guide to China’s mother and baby sector aimed at businesses who already trade there, as well as those companies that would like to expand into the market for the first time.

The report, entitled Mother & Baby Sector Insight 2019, provides an in-depth look at the characteristics of this part of China’s economy alongside advice on potential channels to market and distribution models – ranging from ecommerce platforms such as JD Worldwide to bricks-and-mortar retailers like Kidswant and Leyou.

In addition, the report has all you need to know about red tape and intellectual property issues, plus case studies analysing how other UK businesses have managed to successfully take a share of this market.

Read our Mother & Baby Sector Insight Report for an in-depth look at this market.

Download the report

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