Creating the financial future you really want



Thursday, 5 July 2018
Applications are now closed


Nottingham Trent University
50 Shakespeare St, Nottingham NG1 4FQ

As an ambitious and growing SME, you want to be able to build your business to give you the financial results you want, and not just accept what ‘happens’. In collaboration with The F Word, we offered businesses the opportunity to access the right support to help them grow.

Financial Event


This was designed to be a fun, discussion-based finance workshop (yes, finance can be fun) written especially for Santander, to help business owners get a clear plan of what they want their business to give them financially, and how to create it.

The event aimed to simplify and de-mystify finance, and find out how to create an exciting financial plan for the future, and the practical day-to-day things needed to consistently build a financially strong business.

The workshop covered:

  • What brilliant Management Information looks like and how to create it
  • The power of the weekly flash report
  • How to craft your business to give you the financial results you actually want, not what you keep ending up with
  • Clarity on where you and your business are right now in terms of lifestyle, financial strength, financial strategy and your journey towards financial freedom
  • Creating your own practical action plan to take back to your business so that you can start moving towards the future you want.

About The F Word

Serena Humphrey FCMA is The Financial Results Coach, helping business owners get the financial results they want without a life of stress and compromise. Managing Director of The F Word, Serena is a Chartered Management Accountant, experienced Finance Director, NLP Practitioner, Speaker and Retreat Leader. She loves working with small business owners to help them create their own financial freedom.

After a trio of personal and business financial disasters in the early 90s Serena set out on mission to help business owners get the financial rewards, freedom and lifestyle that running a business should give them. Over the last 25 years she’s seen how many small business owners with brilliant ideas and huge passions struggle, all because they’ve never cracked their finances. It can make a huge difference when you get even basic financial controls, information and a strategy in place.


9:00am - Arrival at Nottingham Trent University (with refreshments)

9:30am - Welcome and introduction from Santander

9:45am - F Word Workshop

12:30pm - Networking lunch and close

f word

Protecting your money - Financial Services Compensation Scheme (Opens in a new window)