Fresh Relevance optimised and ready to target growth

Fresh Relevance

Fresh Relevance

Founded in 2013, Fresh Relevance provides businesses with a versatile personalisation and decision engine, to help them improve online sales conversions, customer value and retention across channels.

Their client base of over 500 websites includes brands such as Vision Direct, SpaceNK, Rip Curl, Thorntons, Buyagift and Hoseasons.

After a year of working closely with Santander, Fresh Relevance made the decision to move their banking to us. The move supports their growth ambitions with a funding package that enables them to invest in sales, marketing and software development.

Through commitment to the relationship, careful listening and with understanding of our objectives, Santander were able to provide a solution that is helping us grow our business. We find their reputation for supporting UK businesses like us on a growth path reassuring.

Mike Austin

CEO and Founder, Fresh Relevance Ltd

The funding has also allowed the business to employ more people and expand their customer base, supporting their wider business strategy.

We’re proud to assist the team at Fresh Relevance in their expansion, and have the opportunity to fund another Foresight client. The UK B2B SaaS sector has not only proven resilient but has gone from strength to strength in the last year. Fresh Relevance is at the forefront of online B2B services and we’re delighted to provide support.

David French

Growth Capital Director, Santander