Cremation business in management buyout following funding

Pure Cremation
Pure Cremation

Pure Cremation

Founded in 2015 by Bryan and Catherine Powell, Pure Cremation is the UK’s leading independent provider of direct cremation services. It offers pre-planned cremations for people who want to plan and pay for their cremation in advance. It’s the only company in the UK to provide a direct cremation service nationwide, including in Northern Ireland.

Following Santander funding, the founders of Andover-based Pure Cremation have undertaken a management buyout, buying out equity partner, Puma Investments and a number of small legacy shareholders.

This re-finance deal with Santander allows us to thank Puma Investments for its faith in us with a great return on its money, and means that the executive team can now take full control of a very exciting future for the company.

Bryan Powell

CEO and co-founder, Pure Cremation

The funding has enabled the management team to increase their collective ownership to 100%. They’ll also add a fourth cremator at the Andover crematorium in early 2022 to increase capacity and fulfil the increasing demand for direct cremations.

Pure Cremation offers an affordable option for funerals as well as giving people the opportunity to plan and pay for their funeral in advance. It’s an innovative, fast growing business and we’re pleased to be able to support the management team to finance its buyout and support the next stage of its growth.

Caitlin Thompson-Geering

Associate Director, Structured Finance Santander