About the Trailblazers
This report, in association with Enterprise Nation and Enterprise Trust, is a result of a research project into the positive trends in UK business during the COVID-19 pandemic.
An initial literature review of relevant existing research and commentary was undertaken by the report’s author between March and May 2021. This review considered business-related data from a range of sources: academic journals, expert commentary, industry publications and media coverage. Findings were collated, data analysed, summarised and grouped by theme. This report is based primarily on this element.
Additionally, a survey of more than 500 British businesses whose turnover had not been negatively affected during the pandemic was commissioned to Opinium. This representative sample was surveyed between 7 and 14 May 2021 by Opinium.
Finally, the report highlights some key business case studies which offer illustrative examples of the report findings in action. These were based on interviews taken place during May 2021.