The Founder of Daymedia describes how taking on interns allowed him to spend more time working on the business, rather than in it, so he could take the agency to the next level.


Daymedia Founder and Managing Director, Chris Day, identified a business need that he required support in project managing the workload of his agency. The five existing members of the Daymedia team were all designers and developers, and there was a requirement for someone to help support Chris in managing the agency’s resources.

Chris had spent some time working out how many of his own hours were being used in managing the company and ongoing client projects, and realised that his own time (along with the time of the designers) was not being used effectively. He was also struggling to take the business to the next level. Chris came to the conclusion that he was wearing ‘too many hats’ within the business, which was not giving him the space and time to think about the strategic plans for his company.

When he was approached by the University of Hertfordshire about taking on a full-time graduate, he jumped at the chance. He saw this as a great opportunity to trial a new employee, whilst receiving financial support to part-fund the placement, offered through Santander Universities.

Olu was interviewed and recruited to start as part of the Daymedia team in January 2015. After the 10 week part-funded placement, Olu secured full time work with Daymedia.

During his internship placement, Olu enabled his colleagues to focus on their creative output, while he managed their projects and liaised with the agency’s clients. He also undertook competitor analysis alongside researching the market, to review the creative ideas his team were proposing.

Chris was happy to offer Olu full time employment when his placement came to an end. The delegated tasks that he undertook fed into the strategic plans that Chris was making for the business.

Chris has now approached the University of Herfordshire to find a new intern. His focus this time is to employ a designer.

Traditionally, smaller agencies struggle to engage the brightest and best talent when those individuals graduate, and Chris is hoping that by taking on a second year student on a part-time placement Daymedia will benefit from: the flexibility to take on more work that they have previously had to turn away due to a lack of resource and his business having the opportunity to work with the best talent around.

Chris would thoroughly recommend the intern programme, and especially to SMEs struggling to reach their next stage of growth. It provides businesses with time and space to explore other avenues that, without an intern on board, would have simply stayed on the to-do list.

To read about Olu's experience of taking part in our paid SME internship programme, visit Santander Talent.

Protecting your money - Financial Services Compensation Scheme (Opens in a new window)